Resume

Lisa S. Mishli

POB 11006, Maccabim – ­Modiin 71908

Cell: 054-539-0821    Tel: 08-926-1131    Fax: 08-926-1289 

Technical and Marketing Communications                                  2006-present
  • Marketing collateral, website content and technical documentation: Servotronix, Atmor,  Babylon, Ginger Software and IQWind
  • Technical writing and editing, demo productions, RAD Data Communications
  • Technical writing and instructional design, Comverse training department
  • Weekly e-newsletter for Kehilat Shalhevet Hamaccabim, a Conservative congregation (Hebrew/English)
  • Press releases and photography for the Modiin Orienteering Sport Club (Hebrew)
Marketing Writer and Marcom Manager, Babylon                                  2004-2006
  • Researched and wrote B2B marketing collateral, newsletters, white papers, case studies, press releases.
  • Designed and developed new B2B website: babylon-enterprise.com.
  • Wrote and maintained all website content. SEO. Google Adwords.
  • Scripted and supervised production of multimedia presentation.
  • Marketing activities also included positioning, product and domain naming, sales support, search for investors and business partners.
  • Wrote technical documentation: system administrator guide, tutorials, HTML help.
Marketing Communications Manager,  RoboGroup                                1999-2004
  • Managed design, production and maintenance of company’s websites.
  • Wrote and edited all web content. Websites: intelitek.com, robo-group.com, learnmate.com, memcall.com.
  • Wrote and managed design and production of marketing collateral: brochures, sales kits, presentations, multimedia/video presentations, newsletters.
  • Wrote and edited technical marketing documents: product specifications, release notes, technical support notes, proposals and bid responses.
  • Researched and wrote white papers, articles and lecture notes.
  • Managed marcom staff (webmaster and Hebrew writer) and outside contractors (graphic artists, translators, printing vendors, production studios).
  • Coordinated translation projects for local and overseas markets.
Technical Writer/Documentation Manager, Eshed Robotec                  1989-1999
  • Established and developed the company’s technical communications unit and documentation archive.
  • Managed in-house technical writers and translators; supervised writing and translations by subcontractors. Sole technical writer during various periods.
  • Wrote, edited and updated software and hardware user manuals, training manuals, textbooks, laboratory exercises and teacher guides.
  • Supported software development: usability testing, user interface design, source text editing; produced online help for a major software application.
Photographer, Writer and Translator (Heb>Eng), Freelance                1983-1999
  • Feature photography for local and national press, municipalities and organizations.
  • Public relations photography for PR firm specializing in technology sector.
  • Wrote articles and photographed for English-language publications.
Teletext Producer and Operator, Maccabim-Reut Municipality             1988-1996

Preparation and broadcast of electronic bulletin board to local community on cable network. Updated daily.

Computer Skills

MS-Office Word, PowerPoint, Excel. Adobe Acrobat, HTML and Internet tools, Dreamweaver, Paint Shop Pro, various software utilities. Touch typing in English and Hebrew.

Education
  • 2005-2006: Various online marketing webinars; MarketingProfs
  • 7/2005: Creating Corporate e-Newsletters; one-day seminar, In Other Words
  • 5/2004: FrameMaker; intensive 3-day course, MicroType (Shlomo Perets)
  • 2000: HTML and Webmastering; 30 hours, Degem Multi-Center
  • 6-7/2000: Marketing on the Internet; 24 hours, Israel Export Institute
  • 4/2000:   Marcom for Technical Writers; one-day seminar, In Other Words
  • 3/1998:  Windows Help Design; two-day seminar, TDS-Solutions
  • 1980-1982:   Advanced studies in writing, public relations and photography,University of Hartford, Connecticut, USA
  • 1979:  B.A. English Language and Literature, Teaching Certification,University of Haifa – Oranim
Personal

English (mother tongue), Hebrew (fluent)

Born and raised in Connecticut, USA

Israel and USA citizenship

Married, 3 children

Available for travel abroad

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